Services
From strategy to delivery
From big-picture strategy to hands-on delivery, we support organisations at every stage of their communications and marketing. Whether you need help shaping your message, planning your approach, or creating high-quality content, we bring together strategic thinking and expert writing to get results. Our services are designed to be flexible and collaborative, so whether you’re looking for a one-off project or an embedded extension of your team, we can help.
Expert writing for health and social issues
From blogs and feature articles, to longer form copywriting for policy reports, annual reports and websites, words are our bread and butter. We are expert researchers, summarisers and explainers, particularly when writing about issues we feel passionate about.
We can help with:
Blogs and articles
SEO optimised web content
Promo copy, brochures and landing pages
Reports and annual reviews
Ebooks and white papers
Emails and newsletters
Telling stories for change
We are experienced interviewers and regularly help organisations collect and share patient and service user stories. We can also write detailed project case studies to share innovation and good practice and influence positive change.
“People forget facts but they remember stories.” – Joseph Campbell
We can help with:
Short or long form case studies for websites or publications
Interviews with senior health and care leaders on key health topics
Interviewing patients and service users to collect quotes and stories about the impact of your work
Marketing and content strategy
Do you know what story you want to tell and how and where to tell it? More importantly, do you know who your audiences are, and what you want them to do? We can provide strategic marketing input on projects, content ideas and planning for content marketing approaches, and help you with tone of voice.
We can help with:
Communications and marketing strategy and planning – from light touch roadmaps to detailed strategies and plans
Brand narrative and messaging development
Content marketing plans, including developing content calendars and providing ongoing content development
Tone of voice guidance, including bespoke AI prompts for your organisation
Developing organisational style guides
Editorial and project management
We are expert editors, trusted by large organisations with confidential and important publications and reports. If you need a helping hand to get something into shape, or just a final proofread to ensure no errors, we can help.
Services we offer:
Commissioning and editing for journals and publications
Development editing on reports, books and articles
Production project management on complex projects
Detailed copyediting for content, flow, tone and style
Professional proofreading to your style guide, including referencing
Style guide development for your organisation.
Ghostwriting and thought leadership
It’s one thing to be an expert on your subject, and another to have the time and skill to write engaging pieces. Maybe you’re an expert speaker but writing is not your thing, or you’re just time poor. Our senior writers have ghostwritten for international healthcare experts and CEOs of leading organisations on a range of topics. We can help you speak with authority on your topic and establish yourself as a credible and known expert in your field.
We can work with you to write:
Blogs and thought pieces
LinkedIn posts or articles
Regular emails and newsletters
White papers or ebooks
Email marketing and newsletters
Whether you’re promoting a cause, or selling a product or service, we can make email a powerful tool for your organisation. From monthly newsletters for organisations like the Health Foundation and MedCity, to course and product marketing campaigns for all sorts of organisations, we’ve had years of success with email marketing and have developed an approach and strategy that works.
We can provide full email management, from strategy and set up, to content creation and ongoing automations that will turn your email list into a marketing powerhouse.
Our email services include:
Email copywriting and content planning
Developing lead magnets
List management, segmenting and cleaning
Developing welcome series, email courses or triggered campaigns
Branded email design and templates
Outsourced marketing team
We work on a retainer basis for various organisations, providing a fractional marketing director, or acting as a small outsourced marketing or content team. Use us to add capacity during busy times, as safe hands during interim cover (eg maternity leave) or work with us on an ongoing basis. We are a friendly, efficient and highly experienced team, providing strategic support and practical delivery.
Our clients use us for:
Strategic input and oversight
Campaign and product marketing strategy and delivery
Content marketing planning and delivery
Regular copywriting and content development, including blogs, articles and newsletters