Brand narrative and storytelling for health | Altogether Better
Following workshops and consultation meetings with stakeholders, we helped this team find a better way of describing themselves and their innovative approach to involving local communities in the delivery of primary care. We also refreshed their visual brand (working with our associate designer) and wrote and developed a new website.
The challenge
Struggling to articulate their health and care support
Altogether Better is an NHS national network organisation offering innovative support for health and social care services in the UK and beyond. Their model for 'Collaborative Practice', involving local communities in the delivery of health care services, was well received by the people they worked with, but they struggled to explain it simply.
What we did
Developing a new core messaging framework and tone of voice
Our ongoing relationship with Altogether Better began with a workshop to define their messaging framework and tone of voice. This developed into a wider project to better articulate their offering, including a new website and brand refresh, and a suite of stories about their work.
The work involved:
Tone of voice workshop and development of positioning and tone of voice guidance
Working with our design associate to develop a new clearer brand, including logo refresh and new visual brand guidelines
Website design and build (see Spark Sites for more info on our digital projects)
Copywriting including website, brochures and a series of case studies about their work (explore the stories)
Brochure design and copywriting
The outcome
Refreshed brand positioning and digital presence for this health organisation
Core outputs included:
A core messaging framework for Altogether Better, including descriptors and tone of voice guidance document
A new website
Product descriptions used on their website and in this brochure
A suite of stories about their work for their website.
When we began working together, Altogether Better were unsure of the best way to describe their new offering. Following our work to develop brand positioning, tone of voice and refreshed visual identity, they can now confidently describe their approach.
Their new website and printed materials clearly articulate their work, and more accurately reflect the image they want to portray.
View the website: altogetherbetter.org.uk
“ They carefully listened to us describe the story of our work and our way of working and guided our conversation with thoughtful questions to surface exactly what we wanted to convey, focusing not just on content but on language and tone of voice. Kindlemix have been great at not imposing their ideas and voice on us, but focus instead on helping us find the language to describe complex ideas in an accessible way, bringing into the work their broad knowledge of and experience in the healthcare sector.”
– Helena Hughes, Head of Operations, Altogether Better
