Fractional CMO & outsourced marketing team | Data Orchard

Where recruitment budgets don’t stretch to a full- or even part-time headcount for marketing, businesses large and small can find themselves in need of flexible experienced oversight of the marketing function. Over many years, Data Orchard has trusted us to provide fractional/part-time Chief Marketing Officer expertise, as well as acting as their part-time outsourced marketing team, in charge of all marketing activity.

The challenge

Marketing distinct B2B services on a tight budget

As a small but mighty social enterprise, financed by a combination of training and consultancy fees and project-based grants, Data Orchard maintains a lean team of full-time employees. Marketing and communications is crucial to their income-generation and growth, but it would be inefficient for them to recruit a permanent marketing lead.

What we did

Embedded part-time marketing leadership and execution 

Two of our team, highly experienced in marketing strategy and execution, operate as Data Orchard’s outsourced marketing team on a flexible part-time basis.  

Using Data Orchard’s preferred team communications and project management tools, Kindlemix consultants are embedded in the Data Orchard team, virtually eliminating the need for separate briefing and agency management.

Data Orchard gains CMO-level expertise steering strategy, as well as a dedicated team deeply familiar with their products, services, tone of voice and audiences. We provide all the functions of an in-house marketing team, including:

• Marketing strategy and planning

• Ghostwriting for emails, blogs and thought-leadership

• Product/training course marketing

• Website management

• Email marketing programme, including managing regular newsletters and promotional campaigns

• Social media management

• Briefing and overseeing other external specialists, including graphic design and PR.

The outcome

Flexible long-term support to help grow business and reach

Data Orchard effectively has a marketing team of two, with additional support available in specific areas, such as web and PR. They benefit from a combined four decades + of marketing experience to help inform their strategy and planning, while also having safe hands to ensure all aspects of the marketing engine keep running.

Our marketing support over seven years has helped Data Orchard:

• Grow their mailing list audience by over 500%

• Launch and grow awareness of their Data Maturity Assessment tool, which has now reached over 20,000 users globally

• Grow income by around 250%

• Reach an estimated 12-15,000 people around the world in 2024-25 alone, through their newsletter, website, events and social media.

Their brand recognition and reach supports grant applications and business-winning alike. In combination, this has helped Data Orchard become a key leader, if not the leader, in the UK when it comes to data maturity in the nonprofit sector.